The NOBO school brand is a reflection of its educational ethos. It builds on many colours and, like an artist’s collage with its many layers, it relates to the multi-faceted endeavour of a child’s education. The school’s three mascots are born from the need to better relate the school’s core values to the children, as personality traits are easier to grasp than abstract concepts. The choice of their names is not arbitrary and refers to their specific individuality.

诺博幼儿园的视觉识别系统体现了品牌的教育理念:拥有多姿多彩的颜色,有如同艺术家的拼贴画那样丰富的层,也象征着儿童教育中复杂细致的诸多面相。三个吉祥物的诞生也与幼儿园的核心价值相关联。具有个性的特征吉祥物相对于抽象的教育概念更被孩子们所接受。吉祥物名字的选择也并非随意的,均体现了儿童教育中的个性化意义。

NOBO Education Visual Identity

诺博教育视觉识别系统