The Rabbit on the Moon Public Plaza in Hangzhou’s outskirt Xiaoshan is a 21,000 sqm outdoor retail centre.

It is designed as a neighbourhood hub for interaction among the young families and Seniors living in the surrounding residences. We reacted to the high density of the site by fusing of two familiar types of retail: three story individual Cubes float above two levels of retail terraces with small community support shop units. The Cubes accommodate dining, sports, entertainment and children’s education. The combination of these two retail types offers flexibility for creating an interesting mix of small and large tenants to compliment the stimulating three dimensional street life.

The Cubes are connected by a second ground atrium on level 3 directly linked to the main street corner plaza at ground level. This forms a convivial place of interaction between the generations. And with this we hope is to enhance the liveliness of the often times less than busy upper levels in other retail centres.

月兔传奇万科生活广场是一个位于杭州萧山,建筑面积21,000平米的露天商业中心。

月兔传奇立志为周边城市新贵和养老住区构建都会级的邻里交流与消费平台。为了应对高容积率带来的挑战,我们创新采取了将两种商业原型合二为一的策略:首层和二层集结了小微社区生活服务型商业,三层立方体独栋商业‘悬浮’于二层商业露台之上,涵盖生活服务、餐饮,健身,娱乐和教育五大业态。两种商业原型的巧妙融合不仅为商户提供了经营灵活性和能动性,更将邻里社区与城市繁华、时尚休闲、教育娱乐和运动健康等丰富功能融汇组合,创造出一种全新的体验式消费和生活模式。

立方体独栋商业所处的三层露天中庭平台,便捷的流线和集聚的人气使其成为第二“首层”,与街角公共广场一起,形成了一个三维立体的城市文化和社交中心。我们希望通过这样立体开放的交互空间设计,解决传统商业面临的上层空间活力不足的问题,彻底全方位的激活城市公共空间,让这里成为时尚社交的中心,温暖亲情的关系纽带和繁华都市的缩影。

Rabbit on the Moon

月兔传奇 万科生活广场