Shopping mall as a Playground!

'Play Stack' is a kid’s themed mall thought of as piled up boxes containing playful elements. Terraced volumes, connecting staircases and a large roof deck are threaded into a continuous exterior ‘play scape’ path. Designed by CLOU, the 31, 000 sqm recreational retail space in the city of Shenyang is scheduled to open in 2018.

CLOU has been commissioned to imagine a retail space with a focus on activities for families and kids. The design combines retail outlets with recreational activities in pursuit of fun and additional value for the retail-complex.

The building is part of the third phase of a master plan for an up-and-coming area in southwest Shenyang.

CLOU’s design organizes the program into three characteristic spatial elements referred to as playscape retail, interactive circulation, and activity terrace. Traditional retail at the first three levels terraces on the north side facing the adjacent plaza, creating a continuous flow of activities from the ground up.

Stairs and ramps carve the building into a playful ensemble, turning the exterior passage into a playscape. Flexible in its use, a large scale roof platform will be host to a variety of seasonal events.

The design of the interior plays with optical illusions by distributing parts of circular shapes on atrium galleries, walls and ceilings, easily recognizable through colour and timber finishes. The scattered shapes form a three dimensional sphere from specific viewpoints. Through way-finding elements, customers are encouraged to discover these viewpoints which adds novelty to the retail experience.

The design seeks to expand the potential of retail space by turning routine activities into playful experiences for kids and adults alike; demonstrating the commitment of the project to engage with the local community.

游乐场一样的商场!

‘叠叠乐‘是一个由一系列充满趣味性彩色玻璃盒子组成的儿童主题商场。不同的平台空间,接连的楼梯以及一个大型的屋顶平台共同贯穿为一个连续的室外‘玩耍景观‘路径。这个由CLOU设计,位于沈阳,占地31, 000平方米的娱乐零售空间正处于施工建设过程中,预计于2018年开业。

CLOU被委托创造一个重点于家庭和儿童活动的零售空间。设计将零售路线与娱乐活动相结合,追求在提高购物空间本身价值的同时增加趣味性。

该建筑是正在进行的沈阳西南区域整体规划改造第三期的一部分。

CLOU的设计将建筑本身的功能分为三个独特的空间元素:玩耍零售,互动流线和活动平台。零售空间位于建筑一至三层的北端,面向相邻的广场,创造了一个从地面而上的连续活动路线。

楼梯和坡道将建筑融合为了一个充满趣味性的整体空间,将室外的走廊变为玩耍景观的一部分。大型的屋顶平台在使用上功能多变,可以被用来举办一系列不同的季节性活动。

室内设计通过将分散的圆形图案放置到中庭展廊,墙面和天花去创造视觉上的幻觉感。在某个特定的角度观察,这些散碎的图案便组成了立体的球形。图案的外观在颜色和选材上使得人们很容易注意到。这些指引性的元素促使了顾客在室内去探索的欲望,为购物经历增添了新奇感。

建筑的设计通过将固定化的活动转换为一个孩子与大人共同的趣味性经历,去扩展零售空间自身的潜力,体现了项目本身与当地区域的紧密互动。

Play Stack Shenyang

沈阳叠叠乐