Attend your future wedding in VR at the Jiuxi Wedding Exhibition Centre!

Wedding entourages deserve a little more from bridal boutiques than the traditional and overrated glasses of champagne. Beijing wedding planners Jiuxi reimagines its services with 21st century relevance in an exhibition designed by CLOU architects.

Keeping Jiuxi’s modernist approach and high-end aesthetic in mind, CLOU transformed the interior of a 90s building into a highly sensorial, visceral environment integrated with VR and other technologies. The fourth floor of the space mimics a sleek, highly organized jewellery box but with a digital layer – polished terrazzo flooring paired with black anodized steel cladding speak to Jiuxi’s meticulous eye for detail, while large dividing mirrors and pivoting monitor walls enhance the projection of the wedding that normally occurs only in the mind.

Alongside the makeup tables and the wedding gowns and jewellery on display, there was an interactive honeymoon exhibition as well as a central rotunda with 360 degree LED projection screens and VR headsets. This room gives customers a virtual experience of their tailored wedding package, including dream honeymoon destinations. By implementing digital technology, couples are able to get a real feel for the big day rather than the wedding planners merely describing their options.

Text: Isabel Dingle, FRAME web Editor

CLOU为婚礼咨询服务公司久喜设计了其位于朝外“珠宝盒”四层的室内精装。完美的组织和对细节的极致追求是久囍结婚策划的理念以将人们一生的向往凝练成一天。因此室内设计也要能体现这种对细节与合理性的关注。

为了体现当代感,我们以一种现代手法诠释了传统意大利宫廷殿堂的地面拼花。此外我们采用了三种不同颜色的水磨石铺装,镀黑发纹不锈钢饰面和墙面发泡铝板材。大型旋转镜反射了所在空间,创造出一种纷繁的双重效果。

在四层的设计中,我们充分通过技术手段力求打造难忘而美好的用户体验。中央圆形空间是数码体验中心,拥有最先进VR设备、360度投影以及互动式触摸屏。

在体现“数码”的同时,这个设计也着重强调对物理空间尺度的感受,营造了一种非凡而本质的购物环境。

Jiuxi Wedding Exhibition

久喜结婚智能体验中心