Housed within a recently completed retail complex at the heart of Chongqing’s shopping district, iFree Cineplex is the new brand of Dadi Cinemas. Dadi’s brief required a design that would create an iconic identity for their brand launch.

CLOU’s response is a playful one, celebrating the history of filmmaking combined with the anticipation of visiting movie theatres. The interiors draw reference from history’s classic movie theatres and the stop motion frames of early cinematography.

iFree Cineplex within it’s clean lines and robust fair faced concrete and metal mesh ceilings combined with the larger than life suspended lamp cones in main lobby and the use of velvet red remind one of the grand theatres paired with a young and urban atmosphere. A contemporary and thoughtful demonstration of iFree’s new brand identity and convivial entertainment environment by CLOU.

坐落于重庆购物区中心刚刚完工的商业综合商场内,iFree影院是大地影院推出的新品牌。大地影院希望他们新的品牌发布可以拥有一个独具一格的设计。

CLOU趣味性的设计将电影制作的历史与观影的期待性巧妙融合到了一起。设计的灵感来自于历史上经典的大剧院以及早期电影技术里一帧一帧的动画框。

iFree影综通过其简洁的线条,平滑而有力的混凝土材质,金属网制的天花,以及在主大堂悬挂的吊灯和红色天鹅绒的点缀,重塑了历史上大剧院的视觉感同时创造了一个年轻充满城市气息的感受。CLOU精巧的展现了iFree新的品牌活力以及一个欢乐的娱乐空间。

iFree Cinema Chongqing

重庆自由人影院