Flowing Canvas – 35 meters of recorded fun!

CLOU sends a rotating canvas around a zigzagging path creating 35 meters of recorded fun.

How much fun could one possibly bring to an area of 8m x 1m? That’s what we asked ourselves when given an 8sqm booth for an installation at Design Beijing Fair. “We felt like we should increase the limited design area by somehow elongating the overall length of activity space,” says Christian Taeubert, Director of CLOU. The principle of a rotary press or conveyor belt seemed to be a pragmatic way to enlarge our area, while sending a 35 meter long canvas on an unconventional, zigzagging looped path enabling a large number of people to draw on it at the same time.

In keeping with the Design Beijing theme - ‘Design for Yourself’ – the installation invites exhibition visitors to be spontaneous and paint their contribution onto the flowing canvas. The result of this effort is a showcase of hundreds of contributions on a shared canvas creating a collective piece of art.

XXL acrylic paint markers and traditional Chinese calligraphy brushes seemed the obvious choice for a sensory drawing experience. At the same time people were able to explore how the trajectory of movement changed their way of drawing and doodling. One drawing session was held with Chinese ink and calligraphy brushes only which delineated in a stunningly different overall result compared to the colourful banners.

Banners were changed twice a day throughout the 4 day-long exhibition. Eight banners totalling 280 linear meters were produced during the exhibition period. “Every banner shows slight nuances between the visitor groups of each day. It’s almost like looking at big data in an analogue way,” says Jan Clostermann, Director of CLOU. Traces captured on canvas ranged from children’s drawings, self-portraits, Chinese calligraphy, tags, graffiti and abstract paint blotches all the way to political statements like #metoo and #f**ksexism.

The Design Beijing fair took place at the Beijing’s Agricultural Exhibition Centre form the 30th of April to the third of May receiving over 150,000 visitors.

The conveyor belt machine was built in the city of Shenzhen and shipped to Beijing for the exhibition. Every product and service necessary in putting the installation together, including the production of the machine, were ordered online through China’s biggest shopping portal. This was a novelty for our work at the office, but proved to be most efficient to deliver a small but complex project in a very short amount of time.



在收到‘设计北京’邀请在8平米的展位内搭建一个设计装置时我们给自己提问:在8m x 1m的展区内能给人带来多少趣味空间?CLOU董事Christian Taeubert表示:‘我们觉得通过延展活动空间的长度来实现扩展有限的娱乐/设计空间。’ 转轮印刷或者传送带的设计成为了我们放大创作空间的重要实现方式。为了让人们在更大的空间内同时创作,我们的设计将35米长的画布沿‘之’字形环绕在多个滚筒上。



贯穿四天的展期中画布每天更换两次,展览期间完成了总长280米的8卷画布。CLOU董事Jan Clostermann表示 ‘每卷画卷呈现出每天不同观展群体的细微的差别,几乎像在分析庞大复杂的数据。’ 画卷内容捕捉了多重文化、观念的交集:儿童画、自画像、中国书法、标签语言、抽象笔触甚至政治声明。



Flowing Canvas